--- title: UX/UI Design Services - Xperience Design description: Xperience Design provides UX/UI services like User Research, Interaction Design, Usability Testing, UX/UI Auditing, Architecture Design, and much more. --- Go back ![App-PCO](https://digital.xperiencedesign.co/hs-fs/hubfs/App-PCO.png?width=362&height=565&name=App-PCO.png "App-PCO") ## Integrating the biggest Colombian loyalty program App into users daily life   Go back ## Integrating the biggest Colombian loyalty program App into users daily life   ![App-PCO](https://digital.xperiencedesign.co/hubfs/App-PCO.png "App-PCO") ### Client Puntos Colombia ### Industry Retail - Financial ### Platforms Mobile (IOS & Android) ### Hiring Continuous design team ### Services ** UX Design ** UI Design ** User research ** Interaction design ** Usability testing Overview For the past six years, we have led the UX/UI processes for Puntos Colombia, a loyalty program that rewards purchases made at more than 500 allied brands. The program has experienced continuous improvement through the application of Human-Centered Design methodology. Both its website and app provide a comprehensive experience, allowing users to explore offers, accumulate and redeem points, and discover services such as Puntos Pay. For the app, we conceptualized and built the information architecture, UX flows, wireframes, and prototypes. By applying interaction design and conducting testing, the team was able to gather early user feedback on the main experience paths, leading to a successful redesign launch. Overview For the past six years, we have led the UX/UI processes for Puntos Colombia, a loyalty program that rewards purchases made at more than 500 allied brands. The program has experienced continuous improvement through the application of Human-Centered Design methodology. Both its website and app provide a comprehensive experience, allowing users to explore offers, accumulate and redeem points, and discover services such as Puntos Pay. In this case we redesign the online shopping experience, where we focused on an easy and transparent shopping process for the customer, creating a meaningful and pleasant experience. ### Transforming ideas into cool digital experiences Guided by the human-centered design methodology, we focus on the following phases: design research, ideation, conceptualization, prototyping and testing. Considering strategic design (business, marketing, design and development), we **implement solutions that make the digital product something relevant for the users.** ![Grabación-de-pantalla-2024-06-11-a-la_s_-11.54.08-a](https://digital.xperiencedesign.co/hs-fs/hubfs/Grabaci%C3%B3n-de-pantalla-2024-06-11-a-la_s_-11.54.08-a.gif?width=538&height=498&name=Grabaci%C3%B3n-de-pantalla-2024-06-11-a-la_s_-11.54.08-a.gif) THE SOLUTION Crafting useful and engaging flows for everyday life THE SOLUTION Crafting useful and engaging flows for everyday life ![celularsvg](https://digital.xperiencedesign.co/hubfs/celularsvg.svg) **Create concept:** By structuring the architecture based on the concept of the "services ecosystem", we managed to meet the needs of the company, users, and marketing in a balanced way ![correct](https://digital.xperiencedesign.co/hubfs/correct.svg) **All in one place:** Improvements in marketing and monetization were introduced, along with the incorporation of new features, resulting in an overall enhanced user experience and a renewed vision of the application. ![focoVector](https://digital.xperiencedesign.co/hubfs/focoVector.svg) **Creating impact with interaction design:** Was applied in the redesign of the application to improve user navigation and ensure a more intuitive, fluid and usable experience. ![AppCelularCard2AppPuntos](https://digital.xperiencedesign.co/hs-fs/hubfs/AppCelularCard2AppPuntos.png?width=479&height=561&name=AppCelularCard2AppPuntos.png) ### Process ** Digital Xperience Framework. ** Design thinking. ** Atomic design. ** Mapping the user journey. ** Agile team collaboration framework: Scrum. ### Deliverables ** User testing report and analysis. ** Information architecture. ** Low fidelity wireframes. ** High-fidelity wireframes and prototypes. ** Prioritization matrix and workflow modeling with development team. ** Microinteractions prototype. ![Logo-1](https://digital.xperiencedesign.co/hs-fs/hubfs/Logo-1.png?width=156&height=56&name=Logo-1.png) “We have been working with Xperience for 6 years, they have guided us in the experience design of our digital channels, it has been a continuous learning process for both parties, their knowledge and flexibility has allowed us to iterate and define the best model to suit the needs of our organization.” ### Manuela Atehortúa #### Experience Manager, Puntos Colombia ## View other projects ## View other projects ##### Helm Bank USA UI Design System ![Helm Bank USA](https://digital.xperiencedesign.co/hubfs/Recursos%20Work-10.png) ##### FIBA Value Offer, Information Architecture Design ![FIBA](https://digital.xperiencedesign.co/hubfs/Recursos%20Work-05.png) ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Xperience Design - Agencia de diseño de servicios en Medellín", "logo" : "https://www.xperiencedesign.co/hubfs/Xperience/XP%20WEB/Logo%20Xperience.svg", "name" : "Xperience Design", "sameAs" : [ "https://co.linkedin.com/company/xperiencedesign-co", "https://www.instagram.com/xperiencedesign.co/", "https://www.facebook.com/xperiencedesign.co/" ], "telephone" : "604 322 23 02", "url" : "https://www.xperiencedesign.co/" } ``` ```json { "@context" : "https://schema.org", "@id" : "", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "CO", "addressLocality" : "Medellín", "postalCode" : "050024", "streetAddress" : "Carrera 52 #14-30 Oficina 206 Centro empresarial Olaya Herrera" }, "alternateName" : "Xperience Design - Agencia de diseño de servicios en Medellín", "geo" : { "@type" : "GeoCoordinates", "latitude" : 6.2187538, "longitude" : -75.5800735 }, "image" : "https://www.xperiencedesign.co/hubfs/Xperience/XP%20WEB/Logo%20Xperience.svg", "name" : "Xperience Design", "openingHoursSpecification" : { "@type" : "OpeningHoursSpecification", "closes" : "18:00", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens" : "08:00" }, "sameAs" : "https://www.xperiencedesign.co/", "telephone" : "604 322 23 02", "url" : "https://www.xperiencedesign.co/" } ```