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Audit-Fiba

Optimizing the FIBA website's information architecture for a seamless user experience

 

Optimizing the FIBA website's information architecture for a seamless user experience

 

Audit-Fiba

Client

Puntos Colombia

Industry

Retail - Financial

Platforms

Mobile (IOS & Android)

Hiring

Fixed-time project

Services

UX/UI Audit

Architecture Information

Overview

FIBA is a federation of banks from Latin America and the US, based in Miami. They have over 85 members, including banks, financial institutions, Fintech, and other entities. To ensure that FIBA's digital presence accurately reflects its distinct offering to its broad membership, our team conducted a detailed analysis of FIBA's value proposition and main interaction digital channels. We analyze and optimize the information architecture of FIBA's website to improve navigation and reinforce the value proposition, with digital user experience at its core.

Overview

FIBA is a federation of banks from Latin America and the US, based in Miami. They have over 85 members, including banks, financial institutions, Fintech, and other entities. To ensure that FIBA's digital presence accurately reflects its distinct offering to its broad membership, our team conducted a detailed analysis of FIBA's value proposition and main interaction digital channels. We analyze and optimize the information architecture of FIBA's website to improve navigation and reinforce the value proposition, with digital user experience at its core.

Evaluating value proposition through UX audit

We shaped a robust value proposition and defined key functionalities to ensure accessibility and usability for the community members (institutions and its employees.

We identified, selected, and prioritized key functionalities, as well as refined every detail, from assigning meaningful names to improving microcopy, adding a plus with a consistent interface design.

imageFibaCard1

THE SOLUTION

Spotlight FIBA community value for each type of member through their digital experiences

THE SOLUTION

Spotlight FIBA community value for each type of member through their digital experiences

Vector

Comparative Plans: We emphasize the distinctions and advantages of each plan, empowering users to make well-informed decisions tailored to their needs and preferences.

visibility

Service Information: Placing a clear focus on our offered services, we provide concise details to ensure users have a comprehensive understanding of the value they stand to gain.

create

UI design concept: We proposed a renewed interface design for enhanced engagement and leverage brand positioning.

FIBAcard2png

Process

Digital Xperience Framework.

Design thinking.

Identification and characterization of stakeholders.

User journey mapping.

Agile team collaboration framework: Scrum.

Deliverables

Heuristic evaluation.

Functionality assessment report.

Information architecture diagrams and trees.

Low fidelity wireframes.

Functionality and usability guidelines for the user.

Prioritization matrix and workflow modeling with development team.

FIBA-logo 2-1

Recently, I had the pleasure of working with part of the technical team at Xperience, and I cannot praise their professionalism enough. Special recognition goes to the service designer; from the beginning, their dedication to understanding the unique needs of our company was evident.

Pedro L. Lantigua

Operations Engineer.

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