UX Design
UI Design
CX Design
Usability testing
Information architecture
Beating the competition: Building an attractive MVP
Inspired by a thorough competitive analysis, we focus on developing essential business functionality from the ground up. Through in-depth research, collaborative ideation within the design team and continuous iteration, we work closely with product and development teams to evolve an exceptional Minimum Viable Product (MVP).
Successful launch
In a significant milestone for the financial industry, we launched Págalo web in 2022.
Customer experience
This innovative platform is the first financial integrator designed specifically for companies in Colombia.
Boosting usability
Págalo web offers a comprehensive solution for financial management, boosting business efficiency towards success.
Process
Digital Xperience Framework.
Design thinking.
Double diamond methodology, identification and characterization of stakeholders.
Mapping the user journey.
Agile team collaboration framework: Scrum.
Deliverables
Guide for semi-structured interviews with users.
Report and analysis of tests with users.
Information architecture.
Low fidelity wireframes.
Functionality and usability guidelines for the user.
Heuristic evaluation.
Prioritization matrix and workflow modeling with development team.
"We are really pleased with their work - The company handed over full responsibility for the project to the Xperience design team. The team began working with the company as an integral part of the in-house team, ensuring the eventual success of the project."
