UX Design
UI Design
CX Design
Usability testing
Information architecture
Innovation and market positioning
At Xperience Design, we conceptualized the new features required by Págalo's business through an exhaustive customer research and competitive analysis. With those elements, we collaborated with stakeholders in the ideation stage to create meaningful features. We maintained a constant iteration with the product and development team to reach a Minimum Viable Product (MVP) that would allow the company to start positioning itself effectively in the market.
Successful launch
In 2022, we successfully launched the Págalo application, receiving excellent feedback from users.
Customer experience
During development, we focused on prioritizing the user insigths, which led to a smooth and enjoyable digital experience from the beginning.
Integration of features
After only three months, the team noticed a significant increase in weekly transactions, we gained opportunities for improvement to further iterate on the app.
Process
Digital Xperience Framework.
Human-centered research.
Customer Journey design.
Mapping the user journey.
Team implementation with an agile framework: Scrum.
Deliverables
Guide for semi-structured interviews with users.
Report and analysis of tests with users.
Information architecture.
Low fidelity wireframes.
Functionality and usability guidelines for the user.
Prioritization matrix and workflow modeling with development team.
"We are really pleased with their work - The company handed over full responsibility for the project to the Xperience design team. The team began working with the company as an integral part of the in-house team, ensuring the eventual success of the project."
